The importance of Graphic Design is often underestimated, but good design can bring many business benefits. Effective graphic design, through visual communication, gives your marketing greater power to inform, educate, or persuade your audience. Standing out is becoming more and more difficult, and using great graphic design to establish your identity is a great way to communicate who you are, what you do and why it is important.
The use of logos, images and design helps create a professional image of your company. Graphic design should provide visual consistency through all of your marketing efforts, which builds your brand recognition.
Your brand begins with a great logo then expands to every aspect of your communications, i.e. stationery, brochures, ads, etc. Great graphic design provides an instant connection to your company’s values as well as the products and services you offer.
Great graphic design is eye-catching and encourages your audience to want to learn more. It can be used to produce visual aids that can better help you communicate your ideas. Well-designed images create a positive impression and strengthen your message.
Graphic design creates a professional appearance that builds trust and credibility, which plays a crucial role in convincing customers about the quality of your products or services. Great design plays a key role in creating communication that enhances trust.
A ‘brand’ is a set of associations that a person makes with a company, product or service. ‘Branding’ is an attempt to harness, generate, influence and control these associations to help the business perform better. Effective branding helps a business to create a difference, highlighting what makes your offer more desirable than anyone else’s. It adds value and creates a connection with people, embodying attributes which consumers will feel drawn to. There are four cornerstones of any good brand to consider:
The big idea is perhaps a catch-all for your company or service. It should encapsulate what makes you different, what you offer, why you’re doing it and how you’re going to present it.
Your ‘brand values’ relate to important aspects of how people see your organisation. It’s what you stand for and it can be communicated either explicitly or implicitly in what you do.
Generating a vision for your company means thinking about the future, or looking at ways to challenge the market or transform a sector. A vision may be grand and large-scale, or may be as simple as offering an existing product in a completely new way.
Your ‘big idea’, vision and values can be communicated to consumers through a range of channels. The way you decide to present this communication – the tone, language and design, for example – can be said to be the personality of your company.
Even if your business doesn’t have the budget for national TV spots or magazine ads, you can give your business a sales boost through carefully chosen media and creative advertising. Your efforts should help your company implant your brand in the minds of customers, increasing the chance that they will purchase your services or products.
You can help increase your brand identity, or promote the products or services you sell, through modern methods like social media, or pay-per-click online advertising, or through more traditional channels like newspapers, broadcast placements, or outdoor. Regardless of the method, the idea should be to engage with people who gravitate toward your brand, increasing your sales opportunities.
Advertising attempts to engage with customers and prospects to convince them your products or services outdo the value of what your competitors have to offer and they therefore should choose your company first and foremost.
We work with our clients to scope target markets, and research what the competition is doing, in order to identify the best channels for advertising their product or service. We design great ads that stand out and appeal to the required market, with clear propositions and calls to action, resulting in increased interest and sales.
Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The process of marketing is that of bringing a product to market in which includes:
In order to satisfy your objectives, your business should anticipate the needs and wants of your customer and satisfy these more effectively than competitors.
We work closely with our clients and provide experienced marketing support and advice to enable the them to clearly identify market segments and audiences. Our experienced marketing professionals can identify specific audience demographics and behaviours resulting in a clear understanding of the best methods and channels to reach out and engage with those customers through advertising and promotional activity.