Like it or not, thanks to modern technology, social media and digital marketing techniques, it is easy for brands and marketers to…
If you don’t already have a Business Page set up on Facebook, then you probably should. With nearly 2 Billion monthly active…
SEO no longer consists of only generating your own backlinks from article marketing and link directories. Today Google wants to know that…
So the business idea is defined, the market has been researched and customers identified… but an often-overlooked part of starting a new…
The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in…
CREATING DIFFERENCE Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone else’s.…
