SEO no longer consists of only generating your own backlinks from article marketing and link directories. Today Google wants to know that…
SuperBowl half time commercials are notorious for their prestige, cost and occasional political posturing. This year was no different, with the new…
So the business idea is defined, the market has been researched and customers identified… but an often-overlooked part of starting a new…
The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in…
CREATING DIFFERENCE Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone else’s.…
