So the business idea is defined, the market has been researched and customers identified… but an often-overlooked part of starting a new…
The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in…
CREATING DIFFERENCE Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone else’s.…
This is an article I wrote back in 2013, but with the recent release of Apple’s ‘Watch’, I thought it was worth an…
