WE ARE AN EXPERIENCED AGENCY, PROVIDING CREATIVE SOLUTIONS TO PROMOTE YOUR BRAND, PRODUCTS OR SERVICES

About Us

Macfarlane Creative is an experienced, friendly & dependable creative agency working with forward thinking clients across the country.

Founded in 2010, Macfarlane Creative has built a reputation as a trustworthy provider of design and creative services to a wide range of clients, big and small, across the country and globally. We love nothing more than developing great long-term working relationships with our clients.

We work closely with clients from across all sectors of industry, providing creative services to help develop brands and promote products or services. Our clients benefit from our vast experience in the Creative Industry to increase brand awareness, social engagement, or improve sales through advertising and marketing campaigns.

Design is so simple.
That’s why it’s so complicated.

Saul Bass

Our Services

Graphic Design

High quality graphic design is important to promote your brand, product or service. We work closely with our clients to develop eye-catching visual communication across a range of media, both traditional and digital.

Branding

We understand that branding is one of the most important aspects of any business, large or small. We research your market to create, develop and integrate your brand to help you stand out.

Advertising & Marketing

We develop distinguishable communication to promote your brand, product or services. We use our experience to create prominent creatives to complement your marketing strategy.

Social Media

We advise on which social networks are best for your business and brand your social channels. We work with you to maximise your audience engagement, and facilitate effective targeted Facebook Advertising campaigns.

Website Development

Your website is a first port of call when potential customers want to find out about your business. We design and build awesome responsive websites using the WordPress platform, which provides you with full control.

PR & Events

We work closely with our award-winning PR partner to maximise your communications and create a robust PR strategy. From media placements, press releases, and events – we’ll tailor a high-impact plan that delivers results across digital, print and broadcast.

Interested in working with us?

Get in Touch

Some of our lovely clients

EXAMPLES OF WHAT WE DO

Graphic Design

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												<h3>Graphic Design</h3>
												<p>The importance of Graphic Design is often underestimated, but good design can bring many business benefits. Effective graphic design, through visual communication, gives your marketing greater power to inform, educate, or persuade your audience. Standing out is becoming more and more difficult, and using great graphic design to establish your identity is a great way to communicate who you are, what you do and why it is important.</p>
<h6>Professionalism and Consistency</h6>
<p>The use of logos, images and design helps create a professional image of your company. Graphic design should provide visual consistency through all of your marketing efforts, which builds your brand recognition.</p>
<h6>Brand Identity and Recognition</h6>
<p>Your brand begins with a great logo then expands to every aspect of your communications, i.e. stationery, brochures, ads, etc. Great graphic design provides an instant connection to your company’s values as well as the products and services you offer.</p>
<h6>Communications</h6>
<p>Great graphic design is eye-catching and encourages your audience to want to learn more. It can be used to produce visual aids that can better help you communicate your ideas. Well-designed images create a positive impression and strengthen your message.</p>
<h6>Build Trust and Loyalty</h6>
<p>Graphic design creates a professional appearance that builds trust and credibility, which plays a crucial role in convincing customers about the quality of your products or services. Great design plays a key role in creating communication that enhances trust.</p>

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Branding

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												<h3>Branding</h3>
												<p>A ‘brand’ is a set of associations that a person makes with a company, product or service. ‘Branding’ is an attempt to harness, generate, influence and control these associations to help the business perform better. Effective branding helps a business to create a difference, highlighting what makes your offer more desirable than anyone else’s. It adds value and creates a connection with people, embodying attributes which consumers will feel drawn to. There are four cornerstones of any good brand to consider:</p>
<h6>The big idea</h6>
<p>The big idea is perhaps a catch-all for your company or service. It should encapsulate what makes you different, what you offer, why you’re doing it and how you’re going to present it.</p>
<h6>Values</h6>
<p>Your ‘brand values’ relate to important aspects of how people see your organisation. It’s what you stand for and it can be communicated either explicitly or implicitly in what you do.</p>
<h6>Vision</h6>
<p>Generating a vision for your company means thinking about the future, or looking at ways to challenge the market or transform a sector. A vision may be grand and large-scale, or may be as simple as offering an existing product in a completely new way.</p>
<h6>Personality</h6>
<p>Your ‘big idea’, vision and values can be communicated to consumers through a range of channels. The way you decide to present this communication – the tone, language and design, for example – can be said to be the personality of your company.</p>

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Advertising

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												<h3>Advertising</h3>
												<p>Even if your business doesn’t have the budget for national TV spots or magazine ads, you can give your business a sales boost through carefully chosen media and creative advertising. Your efforts should help your company implant your brand in the minds of customers, increasing the chance that they will purchase your services or products.</p>
<p>You can help increase your brand identity, or promote the products or services you sell, through modern methods like social media, or pay-per-click online advertising, or through more traditional channels like newspapers, broadcast placements, or outdoor. Regardless of the method, the idea should be to engage with people who gravitate toward your brand, increasing your sales opportunities.</p>
<p>Advertising attempts to engage with customers and prospects to convince them your products or services outdo the value of what your competitors have to offer and they therefore should choose your company first and foremost.</p>
<p>We work with our clients to scope target markets, and research what the competition is doing, in order to identify the best channels for advertising their product or service. We design great ads that stand out and appeal to the required market, with clear propositions and calls to action, resulting in increased interest and sales.</p>

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Marketing

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												<h3>Marketing</h3>
												<p>Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”</p>
<p>The process of marketing is that of bringing a product to market in which includes:</p>
<ul>
<li>market research, targeting and segmentation;</li>
<li>determining distribution, pricing and promotion strategies;</li>
<li>developing a communications strategy;</li>
<li>budgeting; and</li>
<li>visioning long-term market development goals.</li>
</ul>
<p>In order to satisfy your objectives, your business should anticipate the needs and wants of your customer and satisfy these more effectively than competitors.</p>
<p>We work closely with our clients and provide experienced marketing support and advice to enable the them to clearly identify market segments and audiences. Our experienced marketing professionals can identify specific audience demographics and behaviours resulting in a clear understanding of the best methods and channels to reach out and engage with those customers through advertising and promotional activity.</p>

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Social Media

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												<h3>Social Media</h3>
												<p>In the unlikely event that you don’t have any Social Media presence, our specialists will advise on the best channels to use for your business. We can set up the social channels for you, and design and develop them to suit your business so they can be utilised as part of a valuable Marketing strategy.</p>
<p>Our Digital professionals can plan, design, publish and monitor your social media adverts, maximising their impact by targeting them at customers who are most likely to spend money with you. Social advertising is extremely cost efficient, if it’s managed properly, and can bring a huge return on minimal investment.</p>
<p>We use advanced analytics to study the results of ad campaigns and placements, and can tailor future activity to ensure that our communications and engagement are aimed directly at specific demographics and market segments. Digital marketing allows our experts to research audience behaviours and respond effectively to ensure positive results. </p>
<p>We can manage your social channels for you, ensuring that your activity is being broadcast to the widest audience, increasing awareness of your brand to an increasing number of followers, fans and customers.</p>
<p>The world of Digital and Social Media is changing almost weekly, and our digital professionals are constantly monitoring the latest trends and platforms, and assessing their value to our clients.</p>

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Website Development

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												<h3>Website Development</h3>
												<p>Your website is commonly the first impression potential customers will have of your facility, therefore it should be easy to find, look amazing, and be fun to use. All information about your business should be on your site, be easy to find, and look great on mobile devices.</p>
<p>Should you require a new website, our Web Specialists will build and develop a terrific looking site, which will rank highly on Google, and will be fully ‘responsive’, meaning that it will work great on mobile devices and tablets. They will ensure your new site integrates well with all your Social Channels to ensure an efficient ‘synergy’ of your online activity across platforms.</p>
<p>We keep on top of all the latest Web Specifications and requirements, meaning that your site will be kept up to date and running smoothly. We create regular site Backups in case of emergencies so you can be rest assured your website is protected in worst case scenarios.</p>
<p>We build all of our websites using the world-leading WordPress platform, giving you full control over the content of your site.</p>

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PR & Events

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												<h3>PR & Events</h3>
												<p>Working closely with our award-winning partner, Moir Media, we facilitate everything from media placements, press releases, events, profiling to demonstrations – we’ll tailor a high-impact plan that delivers results across digital, print and broadcast.</p>
<p>We connect our clients with their target audiences, from independents to brands and organisations, we successfully create media opportunities and creative content for your business. Whether you want to raise awareness of a product, provide social media engagement, publish meaningful content or build a digital relationship with your customer base, we can help you achieve maximum impact.</p>
<p>We can identify the right bloggers, influencers or brands for your business, and our team can help you curate a campaign to maximise awareness and celebrate positive collaboration. From new openings and product launches to intimate influencer dinners we will create events that are bespoke to you and manage everything on your behalf.</p>
<p>If beautiful photography, immersive video, marketing graphics or email banners are required, we work with the best to deliver high impact return. We’ll plan, assist and style shoots offering creative direction for campaigns.</p>

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Email Marketing

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												<h3>Email Marketing</h3>
												<p>Email is FREE! Therefore it is an extremely cost-efficient alternative to the traditional methods of advertising and marketing. Flyers and newspaper ads have minimal impact, your customers (of all ages) have a mobile phone in their pocket, and a well-planned email campaign can reach a huge number of engaged customers with your latest offers or services.</p>
<p>Working alongside a great digital marketing, or advertising strategy or campaign, email marketing can help to increase awareness and grow sales opportunities through direct, engaging, relevant communication.</p>
<p>We can work with you to build and expand your customer database through Social Media and Online activity, increasing the number of potential customers you can reach directly with an effective email campaign.</p>
<p>Our Designers and Developers will ensure that your email campaigns are well-designed for both desktop and mobile devices, and that they stand-out in busy inboxes, ensuring that your customers will engage with the email and engage with your business.</p>
<p>We do the planning, scheduling, design, and publishing… and you get the benefits.</p>

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Contact Us

22 Montrose Street, Merchant City, Glasgow G1 1RE

0141 280 4141

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WE ARE AN EXPERIENCED AGENCY, PROVIDING CREATIVE SOLUTIONS TO PROMOTE YOUR BRAND, PRODUCTS OR SERVICES

About Us

Design is so simple.
That’s why it’s so complicated.

Saul Bass

Our Services

Graphic Design

Branding

Advertising & Marketing

Social Media

Website Development

PR & Events

Interested in working with us?

Some of our lovely clients

EXAMPLES OF WHAT WE DO

Graphic Design

Branding

Advertising

Marketing

Social Media

Website Development

PR & Events

Email Marketing

Our Latest Posts

5 Tips For Effective Email Marketing

10 Tips for a successful Facebook Business Page

5-Step Checklist to a Successful Website [Infographic]

How to Use Social Networking for SEO

Contact Us

Send a Message

get in touch

here’s our privacy policy

Search

WE ARE AN EXPERIENCED AGENCY, PROVIDING CREATIVE SOLUTIONS TO PROMOTE YOUR BRAND, PRODUCTS OR SERVICES

About Us

Design is so simple. That’s why it’s so complicated.

Saul Bass

Our Services

Graphic Design

Branding

Advertising & Marketing

Social Media

Website Development

PR & Events

Interested in working with us?

Some of our lovely clients

EXAMPLES OF WHAT WE DO

Graphic Design

Branding

Advertising

Marketing

Social Media

Website Development

PR & Events

Email Marketing

Our Latest Posts

5 Tips For Effective Email Marketing

10 Tips for a successful Facebook Business Page

5-Step Checklist to a Successful Website [Infographic]

How to Use Social Networking for SEO

Contact Us

Send a Message

get in touch

here’s our privacy policy

Search

Design is so simple.
That’s why it’s so complicated.