Posts Tagged "Advertising"

SuperBowl LI commercials

Feb 06 2017

SuperBowl half time commercials are notorious for their prestige, cost and occasional political posturing. This year was no different, with the new…

Defining Your Brand

Dec 13 2016

So the business idea is defined, the market has been researched and customers identified… but an often-overlooked part of starting a new…

What Do We Mean By ‘Brand’?

Nov 13 2016

The words brand and branding are thrown around liberally by all sorts of people in different contexts and with different meanings in…

Why Do Businesses Need A Brand?

Oct 13 2016

CREATING DIFFERENCE   Branding is a way of clearly highlighting what makes your offer different to, and more desirable than, anyone else’s.…

Why Time Stands Still For Timepiece Advertising

Sep 09 2016

This is an article I wrote back in 2013, but with the recent release of Apple’s ‘Watch’, I thought it was worth an…