How to Use Social Networking for SEO

July 12, 2017
macfarlanecreative

SEO no longer consists of only generating your own backlinks from article marketing and link directories. Today Google wants to know that people like your site and it has therefore become much more difficult to rank high in Google. By using social networking sites you will be able to communicate with your readers and create a much stronger and personal relationship that will benefit your online business in many ways.

Connect You with Your ‘Fans’

The great thing about social networking sites is that they help you to connect and communicate with your readers. This makes it possible for you to keep them updated whenever you make changes to your site or when you are launching a new product to the market. You will also be able to learn a lot from your followers on social sites and what they want and need. Before you spend time and money on a new product, you are able to ask your followers whether or not it sounds like a good product and if it is something they actually need. This will save you a lot of time and energy and help you avoid too many failures.

Social Networking Helps Personalise Your Business

When you use social networking sites you are making your business much more personal and letting people know that there is a real person behind the website. Customers need to know that there is someone they can go to with questions if they have problems with the product or if they haven’t decided whether or not they are going to buy it.

It Makes It Easier for People to Share Your Site

If you add a share button on your website, your readers will be able to share your site with all of their friends and followers, which increases your number of daily visitors. This is a great free way to generate traffic to your website.

It Helps Your Ranking After the New Google Algorithms Were Launched

In the old days you only had to focus on getting a lot of backlinks to your website in order to rank high in Google. Those days are gone and now Google are paying much more attention to social media and what people want. This means that you now have to make sure that your readers are sharing your site on the different social media out there so that Google can see that your website is relevant and something people like.

Facebook and Twitter

Two of the most popular social networking sites out there are Facebook and Twitter. Your first step should therefore be to sign up for these two sites and take some time to figure out how they work and how to create a fan page for your business. Here you will be able to communicate with your followers and post short messages whenever you have something important or interesting to share. Make sure to also answer the questions your followers may have, which will make you seem like a real leader in your niche and a great person to follow.